Immersive Tourism & City Experiences
Activating Global Cities Through Immersive, Revenue-Generating Tourism Experiences
Go Go GoDee is the inaugural operating business launched under the InvestBack platform — designed to transform how people move through and experience cities by layering augmented reality, interactive storytelling, and gamified exploration onto real-world transportation and tourism infrastructure.
Mission
"To turn everyday travel into an engaging, monetized experience — city by city, country by country — creating new economic opportunities for local partners while capturing value across global travel markets."
Part of the
InvestBack Initiative
A Gravity Works venture committed to building value in overlooked and underserved markets.
Learn about InvestBack →What We Do
Transforming How Cities Are Experienced
From tour buses to walking routes, landmarks to cultural corridors, Go Go GoDee layers augmented reality, interactive storytelling, and gamified exploration onto real-world tourism infrastructure — turning ordinary city movement into a compelling, revenue-generating experience.
As the first InvestBack-backed company, Go Go GoDee serves as a proof point for the ecosystem's broader vision: building scalable, tech-enabled businesses that leverage real-world assets, global movement, and consumer engagement to unlock long-term value.
Capabilities
How We Create Value
Four interconnected capabilities that turn city movement into monetized, memorable experiences.
AR & Interactive Storytelling
We overlay augmented reality and interactive narratives onto real-world city infrastructure — landmarks, transit routes, cultural corridors — transforming passive sightseeing into an active, story-driven experience that visitors return to.
Gamified City Exploration
Through challenges, rewards, and discovery mechanics built into the platform, Go Go GoDee turns city movement into a game — increasing dwell time, driving repeat engagement, and creating natural monetization touchpoints throughout the journey.
Tourism Infrastructure Integration
Go Go GoDee integrates directly with existing tourism infrastructure — tour buses, walking routes, transit systems, and hospitality partners — layering value on top of assets that already move millions of people through cities every year.
Local Partner & Revenue Network
Every city activation creates a network of local partners — businesses, cultural institutions, guides, and operators — who participate in the Go Go GoDee ecosystem and share in the revenue it generates, aligning incentives across the entire experience.
The Opportunity
Why Now
Global tourism is rebounding and travelers are demanding more than passive sightseeing. The convergence of mobile AR technology, gamification, and experience-driven travel creates a once-in-a-generation opportunity to reimagine how cities are experienced — and monetized.
Global tourism industry by 2030
Travelers prefer immersive, experience-led trips
Scalable model designed for global expansion
Focus Areas
The Platform Pillars
Augmented Reality Experiences
Layering AR storytelling and interactive content onto real-world landmarks, routes, and transportation to create immersive city experiences.
Gamified Exploration
Turning city navigation into an engaging, reward-driven journey that keeps visitors exploring longer and spending more.
Local Partner Value
Creating new economic opportunities for local businesses, guides, and cultural institutions by integrating them into the Go Go GoDee platform.
Ready to Activate Your City?
Whether you're a tourism operator, city partner, local business, or investor who sees the opportunity — let's talk about what Go Go GoDee can build together.